Marketplace Platform

Self-Serve Advertising Marketplace for Podcasters

Sponsored needed a self-serve advertising marketplace connecting podcast creators with marketers looking to sponsor episodes. The platform required:

•Two-sided marketplace architecture for podcasters and advertisers

•Campaign management and analytics tracking

•Stripe Connect for marketplace payments

•Custom analytics pixel for tracking ad performance

•Seamless user onboarding flows for both sides

•Intuitive UX for campaign creation and management

Brought on as external engineering consultant to architect and build the core platform:

Designed database schema for users, campaigns, and analytics

Developed comprehensive APIs for user onboarding, campaign management, and reporting

Built two-sided marketplace connecting content creators with advertisers

Ensured smooth integration with Stripe Connect for payments

Created custom analytics pixel integrating with Google Analytics

Led implementation of interactive React components

Created polished UI for both advertisers and podcasters

Worked closely with founder on translating business requirements to technical specs

Designed intuitive UX flows for campaign creation and management

Emphasized automated testing throughout the project

Established code review processes

Delivered production-grade platform on time

Earned repeat business for ongoing improvements post-launch

Successfully launched platform to production on schedule

Seamless Stripe Connect integration for marketplace payments

Custom analytics solution providing campaign performance tracking

Earned client trust for ongoing post-launch improvements

Delivered reliable, production-grade codebase with automated testing

Intuitive UX leading to positive user feedback

Client

Ruby on RailsReactStripe ConnectPostgreSQLGoogle Analytics APIREST APIs

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